The explosive growth of the data economy is being fueled by the rise of insights services. Companies have been selling and sharing data for years. Axciom and Experian made their name by providing access to rich troves of consumer data. Thompson Reuters, Dun and Bradstreet and Bloomberg distributed financial and corporate data. Data brokers of various kinds connected buyers and sellers across a rich data market landscape. Customers, however, needed to be able to manage and manipulate the data to derive value from it. That required a requisite set of tools and technologies and a high degree of data expertise. Without that data savvy, insights could be elusive.
The new data market is different with insights services providers doing the heavy lifting, delivering relevant and actionable insights directly into decision-making processes. These insights services providers come in a number of flavors. Some provide insights relevant to a particular vertical; others focus on a particular domain such as risk mitigation or function within an organizations such as sales, marketing, or operations.
In our recent Forrester WaveTM: Insights Services Providers, Q1 2017, we evaluated ten of the largest broad insights service providers– Accenture Digital, Atos, Capgemini, Deloitte, EY, IBM, Infosys, KPMG, McKinsey, and Wipro – and researched, analyzed, and scored them. These providers offer a range of services across vertical industries and specific domains or business functions.
Source: Forrester Big Data Blog posts