Data is now the world's most valuable resource, and considered more valuable than oil. Ajay Banga, CEO of Mastercard said, "I believe that the prosperity that oil brought in the last 50 years, data will bring in the next 50, 100 years if you use it the right way."
Increasingly, companies are discovering this to be true. According to Forrester:
- 98% of businesses benefit from investment in big data analytics
- 69% have grown their top-line revenue
- 62% have improved their performance and efficiency
But like oil, data isn't valuable in its raw form. Too often, it's crude and unrefined, and left sitting in silos instead of being used.
To make your data work for you, you need to be able to integrate, manage, and analyze your data. It's usually only after doing so that you can start to reap the benefits
Read the full infographic below to learn how other companies gain a competitive advantage and improve the bottom line through big data. Download the ebook, "Going Big Data?" to learn even more. Or, if you're ready to start your big data journey, begin by building your data lake – free.
Download the full ebook to learn more.
Source: Oracle Big Data Blog posts